The Trends at the Frankfurt Fair
Frankfurt fair is the German largest fair organizing company and as such a big trend setter in the worlds trade market. It is a public owned organization, 60% of ownership belongs to the City of Frankfurt and 40% to the State of Hesse. More than half of the fairs take place outside of Germany. Frankfurt Fair is present in 150 countries in the world. The company is growing on a yearly basis. It employs approximately 1500 people all over the world. Frankfurt Fair has created a perfect environment for trend setting. It creates a space where supply meets the demand. There is a high competition among the producers; everybody wants to leave a good impression on the events. New technologies, innovations and procedures are presented as the attraction. Due to this, the Frankfurt Fair made it through the global financial crisis without any major effects.Trends in the auto industry at the Frankfurt Fair
Frankfurt Fair is setting trends in auto-industry, publishing, consumer goods, technical and textile industry. Frankfurt Fair events are among the most visited in the world, both from the side of the exhibitors as well as the visitors. Allow me to shortly list a few trends from all the fields of exhibitions. Textile industry moved to east after the Chinese Cultural Revolution, now the time has come for publishing. Lately we have seen many Asian publishing houses as honoured guest in Frankfurt Fair events. Thou, concerns like piracy and censorship still remain. The main trend in auto industry remains energy consumption, where Asian producers hold the lead. In the field of food and beverages we see the trends moving towards healthy and “green”, but advertising and consumers satisfaction are still the main values in consumer goods sector. Main trends are healthy and user friendly. Exhibitors at Frankfurt Fair events are very well aware of costumers’ needs and desires and it is safe to say that they do anything to meet their demands.
Trends in trade fairs
As we can see, the Frankfurt Fair events present the picture of our world and it development on all fields. The main trend still represents an idea of relatively cheap development to achieve customers’ satisfaction. Production of supplies takes place where labour is cheap, mostly East Asia. We see more and more Asian car and technical producers, which also shows us that the Asian economies are growing. Frankfurt Fair is well aware of that. They organize numerous events in Asia, mostly in China.